Be Good Plant Based Foods Ltd. (“Be Good”) is a locally owned and operated Plant-based Food Company that designs, develops, produces, licenses, distributes and sells a variety of plant-based meat and other food alternatives.
Created by a group of conscience foodies looking to make the World a better place, our mission is to provide unique ethically sourced plant-based food offerings to make it easy for carnivores, flexitarians and vegans alike to incorporate less meat into their daily diets without compromising on their favorite foods.
Be Good has recently been acquired by NHS Industries Ltd. and is trading on the Canadian Securities Exchange under symbol “NHS”.
Kirk Hasley, Operations and Sales Manager
Mr. Kirk Hasley’s career spans the better part of the last two decades in sales, marketing and business development roles. The first half of his career was with Xerox Canada where he led sales for their Office Solutions Group in British Columbia. The second half of his career has been working with fast growing start-ups bringing new products to market and accelerating revenue growth. Mr. Hasley joined Mobify Research and Development (acquired by Salesforce) as their first Head of Sales and went on to lead revenue growth for other organizations like Mintent Software and Exan Software (a division of Henry Schein).
Michael Nevens, Director of Online Sales
Over the past 14 years, Mr. Michael Nevens has been a serial Entrepreneur in the E-Commerce and Digital Marketing space. At Mr. Nevens direction his online sales campaigns have generated over $100 million in online revenue in many cases from start up to cash flow positive.
Mr. Nevens specialty has been working with companies focused primarily in the health and wellness sector, such as skin care, dietary supplements, and coffee. Mr. Nevens has a track record of driving ROI in e-com conversion due to his expertise in marketing and paid advertising, which is highly valuable in a digital age where the consumer continues to shift towards online purchases and e-commerce continues its impressive growth.
Nader Vatanchi, Director
Nader Vatanchi spent the last 9 years in finance starting with Edward Jones and IG Wealth Management in 2012 where he spent a combined 6 years before selling his business to pursue his entrepreneurial goals.
Mr. Vatanchi graduated with a Bachelor of Arts in Criminology from Simon Fraser University Currently he serves on the board of Triangle Industries Ltd as well as a standing director of 40 Pillars Mining Corp Mr. Vatanchi is an avid tennis player and Vancouver based philanthropist.
Robert Nygren - CEO & Director
Robert is an experienced technology company executive having led public and private companies in Canada, US and China. Robert co-founded ETC3 Tech Centres in 2016. Holds an LLB from Western.
David Yu - Executive Chef
David has over 20 years’ experience in the hospitality industry in Canada and China, including executive chef positions at Sheraton, Four Points and Shangri-la hotels in China and as a restaurant owner in White Rock, BC.
Natasha Sever - Director
Ms. Sever is a CPA designated in both Canada and Australia with a BCom from Edith Cowan University. She joins the company with more than 10 years of experience in senior finance roles over a wide range of industries, including consumer goods, technology, mining and retail, most recently leeding the finance department at Squish Candies; a Canadian Candy manufacturer offering vegan-alternative, plant-based products available online and at 240 retail locations across Canada including Saks off 5th, Hudson Bay Company and David’s Tea. Ms. Sever has held officer positions at a number of publicly listed companies in both Canada and Australia and has a proven record of working in alignment with and to the benefit of the board and associated stakeholders. Her extensive experience with company financings as well as ASX, TSX and CSE regulatory compliance will serve to ensure the company manages its affairs in a transparent and proper fashion.
Anthony Chan - CFO & Director
Anthony has over 28 years of experience in accounting and auditing as a Chartered Professional Accountant (CPA, CA), and has acted as CFO for several publicly-traded
Ming Chiang - CSO & Director
Ming has over 25 years of management experience in the financial industry and capital markets, mergers and acquisitions, debt financings, initial public offerings and capital pool companies. Ming holds a BA from UBC