Be Good Plant Based Foods Ltd. (“Be Good”) is a locally owned and operated Plant-based Food Company that designs, develops, produces, licenses, distributes and sells a variety of plant-based meat and other food alternatives.
Created by a group of conscience foodies looking to make the World a better place, our mission is to provide unique ethically sourced plant-based food offerings to make it easy for carnivores, flexitarians and vegans alike to incorporate less meat into their daily diets without compromising on their favorite foods.
Be Good is a 100% owned subsidiary of Feel Foods and is trading on the Canadian Securities Exchange under symbol “FEEL”.
BE GOOD COMPANY VALUES
Towards animals, the environment, the needs of our community and families. Genuine care will also be reflected in how we manage customer support.
We aim to become leaders in the plant- based food industry. Market leadership, thought leadership, and social leadership are the driving principles behind all the products we offer to our community.
The health of our community comes first, always! Our products are designed to nourish adults and children alike while not compromising taste.
Be Good strives to encourage our community to make the right changes for a healthier life, while contributing to making our environment a healthier place that we can all enjoy.
BE GOOD & FEEL TEAM
Kirk Hasley, Operations and Sales Manager
Mr. Kirk Hasley’s career spans the better part of the last two decades in sales, marketing and business development roles. The first half of his career was with Xerox Canada where he led sales for their Office Solutions Group in British Columbia. The second half of his career has been working with fast growing start-ups bringing new products to market and accelerating revenue growth. Mr. Hasley joined Mobify Research and Development (acquired by Salesforce) as their first Head of Sales and went on to lead revenue growth for other organizations like Mintent Software and Exan Software (a division of Henry Schein).
Michael Nevens, Director of Online Sales
Over the past 14 years, Mr. Michael Nevens has been a serial Entrepreneur in the E-Commerce and Digital Marketing space. At Mr. Nevens direction his online sales campaigns have generated over $100 million in online revenue in many cases from start up to cash flow positive.
Mr. Nevens specialty has been working with companies focused primarily in the health and wellness sector, such as skin care, dietary supplements, and coffee. Mr. Nevens has a track record of driving ROI in e-com conversion due to his expertise in marketing and paid advertising, which is highly valuable in a digital age where the consumer continues to shift towards online purchases and e-commerce continues its impressive growth.
Robert Nygren - CEO & Director
Robert is an experienced technology company executive having led public and private companies in Canada, US and China. Robert co-founded ETC3 Tech Centres in 2016. Holds an LLB from Western.
David Yu - Executive Chef
David has over 20 years’ experience in the hospitality industry in Canada and China, including executive chef positions at Sheraton, Four Points and Shangri-la hotels in China and as a restaurant owner in White Rock, BC.
Natasha Sever - Director
Ms. Sever is a CPA designated in both Canada and Australia with a BCom from Edith Cowan University. She joins the company with more than 10 years of experience in senior finance roles over a wide range of industries, including consumer goods, technology, mining and retail, most recently leeding the finance department at Squish Candies; a Canadian Candy manufacturer offering vegan-alternative, plant-based products available online and at 240 retail locations across Canada including Saks off 5th, Hudson Bay Company and David’s Tea. Ms. Sever has held officer positions at a number of publicly listed companies in both Canada and Australia and has a proven record of working in alignment with and to the benefit of the board and associated stakeholders. Her extensive experience with company financings as well as ASX, TSX and CSE regulatory compliance will serve to ensure the company manages its affairs in a transparent and proper fashion.
Robert S. Rendle - Advisor
Mr. Rendle previously was a Partner at Alberta based All Clean Natural, a company that grew under his guidance from direct to consumer sales to a Canada wide distributed portfolio of products available at over 1,000 locations country wide including Loblaws, Safeway, Save On Foods, London Drugs, Co-Op, Chevron and many other retailers across Canada. Mr. Rendle grew his team to over 100 personnel, handling logistics from product supply, packaging, marketing and distribution.
Krystal Pineo - Director
Krystal Pineo is the founder of KP Capital, a family office and corporate advisory firm. Krystal was the co-founder and former director of The Yield Growth Corp (now Better Plant Sciences Inc), a CSE listed company offering a collection of high-efficacy, plant-based products for optimum health and wellness. Krystal is also the acting COO at Absolem Health Corp., a company focused on creating natural solutions for human health optimization through functional and medicinal products.
Anthony Chan - CFO & Director
Anthony has over 28 years of experience in accounting and auditing as a Chartered Professional Accountant (CPA, CA), and has acted as CFO for several publicly-traded